Nautilus, INC.
In-House Multi-Brand Design
As a part of the Nautilus creative team I worked as an in-house designer along with four other designers, a project manager, and creative director. Together we supported six other brands by maintaining and managing the print and digital work for each of the brands. From print collateral such as brochures, billboards, pamphlets, and handouts to web materials such as email blasts, social media posts, and website assets.
Print Pieces
Bowflex, the biggest of the Nautilus, INC. brands. shared a lot of print materials. Materials would, depending on the campaign, reach up to 900,000 new customers.
Email Campaigns
Emails were created working with the in-house email specialist. Sliced jpgs would be designed and created that were then coded and implemented.
Paid and Organic Social
Working with both paid and organic social to create on-brand but still unique pieces that were attention-grabbing and informative.
14 Day Kick-Start Plan
Digital, Print
The Bowflex 14-Day Kick-Start Plan is an all-in-one fitness and nutrition plan created for the 2018 Bowflex Get Summer Fit campaign.
While working for the Nautilus team as a graphic designer I had the privilege to create this 14-day guide from a compilation of plans, workouts, guides, lists and recipes from the Bowflex nutritionists and trainers. This plan is offered as one of the resources provided to individuals that sign up for the guide off of the Bowflex website.
Get Summer Fit Campaign
Summer being a prime time for starting one’s fitness journey, Bowflex created a summer-long campaign to help individuals get started. This was the first time the brand created a nearly three-month campaign focused around an arsenal of resources they create to help provide information, plans, guides and various training for those looking to “get summer fit.”
The campaign was created in three phases with each phases. Imagery and colors were bright and fun to really capture the mood of summer.
Wed Design
Tid Bits
Some of the projects I did were more one-off rather than a part of a larger initiative or campaign. Here are some samples or random pieces that I have created. Pieces include website icons, branded icons, in-house HR materials, billboards and T-shirts for various events.
